Marketing Shorts 2: Forget Advertising
By Andrew Ferguson
Most people confuse marketing with advertising – paid or “free”.
But marketing is principally about defining your market – who is really interested in what you have to offer.
99.9% of your “market” couldn’t care less. The good news is that 0.1% can make you rich. It’s not necessarily that easy to profile your market, but start by noticing who is enthusiastic about what you do and heartily appreciates you. They will be people who are looking for the outcome you deliver as their highest priority. Think about the situation somebody would need to be in, in order to really need you and your outcome. That’s your market.
ACTION: make certain the people you’re reaching out to are your enthusiasts.
Andrew Ferguson
Chartered Marketer specialising in responsible enterprise
www.LifeShift.co.uk
www.BreakthroughNetwork.Net
This article was posted by Andrew Ferguson
