Marketing Shorts 1: Marketing needn't cost a fortune
By Andrew Ferguson
Marketing needn’t cost a fortune. In fact it needn’t cost anything at all.
Especially in straitened times, there is a flight to safety. This means people are buying from known, tried and tested suppliers, and only trying new suppliers if they have a cast-iron referral.
You are therefore most likely to secure business from existing customers and from people your existing customers point your way. You encourage these recommendations by being a helpful person and taking a genuine interest in others’ predicaments.
ACTION: reach out to one existing contact every day; ask how they’re getting on and what they’re looking for – help them find that, whether that means selling your own gizmo or not.
Andrew Ferguson
Chartered Marketer specialising in responsible enterprise
www.LifeShift.co.uk
www.BreakthroughNetwork.Net
This article was posted by Andrew Ferguson
